Call center for Publishers

Call center solutions for the publishing industry

In an era where digital content is king, the publishing industry faces the dual challenge of maintaining high-quality subscriber experiences while exploring new avenues for revenue generation. To assist you in the battle with these challenges, we offer call center outsourcing solutions tailored specifically for the publishing sector. Based in Manila, our goal is to help your publishing business thrive by enhancing subscriber satisfaction, improving retention rates, and unlocking new sales opportunities. Our solutions cover customer acquisition, support, retention, and more.

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Tailored support for financial publications

From We ensure our agents are familiar with all the nuances of your publishing business, enabling them to assist with customer service enquiries as efficiently and quickly as possible, supporting enhanced satisfaction and loyalty. This approach not only supports current subscribers but also positions your publication favorably for attracting new customers, fostering a cycle of continuous engagement and growth.

Expanding your subscriber base

Our targeted strategies aim to boost conversion rates on inbound calls, actively engage prospective leads through outbound efforts, and introduce existing subscribers to additional valuable products and services. By leveraging deep insights into your audience’s needs and preferences, we effectively cross-sell and upsell, thereby increasing the lifetime value of each subscriber.

 

Retention and renewal strategies

Securing your subscriber base in today’s market requires more than just great content. It also demands retention strategies that resonate with your audience. Our targeted renewal approaches ensure that every subscriber feels valued and engaged, reducing churn and boosting loyalty.

Addressing cancellations

We take the time to understand why your subscribers may consider canceling—then we directly address these issues. Whether it’s dissatisfaction with content, pricing concerns, or technical difficulties, our incentives are

 

 

Reducing payment issues

The impact of credit card failures and auto-renewal glitches can significantly erode your subscriber base. Our expertise in this area enables us to retain a significant percentage of these at-risk subscribers. Through effective engagement strategies, we update payment information, resolve billing issues, and reaffirm the continued value of their subscription, turning potential losses into renewed commitments.

 

Reducing payment issues

At Loop Contact Solutions, we understand that each publication has its unique set of challenges and opportunities. Our customized sales and retention strategies are designed align with your specific goals. Through detailed, step-by-step processes for customer service interactions, we ensure a consistent and high-quality experience for your subscribers. More than a service provider, we’re a strategic partner in your publication’s ongoing success.

 

Ready to transform your publication’s customer engagement and drive sustainable growth? Contact us today to discover how our call solutions can be tailored to meet the unique needs of the publishing industry.

Avoid These Additional Common Call Center Pitfalls

Unanswered calls

If your call center closes at 6:00 EST, that’s 3:00 in the afternoon in California. Anyone unavailable during business hours — whether they call you or you call them — will be missed. All those sales will be missed too.

Uninformed agents

You can tell when an agent doesn’t know what they’re doing — which is usually the fault of bad management. Customers get angry, the company looks like trash, and the agent takes longer on the call, which costs more since agents are paid by the hour.

Losing out on sales from your marketing

Many companies lose 25% – 40% of inbound sales from callers who saw the marketing but aren’t convinced. A simple order taker won’t close the deal. These are complex sales. Callers have questions and concerns; they need to be persuaded.

Missing out on cross sell and upsell opportunities

New customers are extremely receptive to cross sells/upsells. So if you’re not taking advantage of this, you’re leaving money on the table — especially premium products. This is a great way to grow your business enormously.

Poor customer service

Unhappy customers leave. Happy customers stay, renew, buy more. The secret? Use a call center that provides quality support, proactively identifies problems, and fixes them. Do that and cancels will go down while sales go up.

Not saving cancellations

We usually convince 25% (or more) of cancels to stay. Most companies don’t even bother or the save attempt is very weak. Email/website cancels are almost never called back, so none of them are saved.

Payment problems

It’s madness to lose customers over credit card declines or other payment problems. It usually just takes a call to resolve the issue or convince your customer to continue their subscription.

Our call center will handle all these challenges. We will also provide a high-performance sales team for your financial publication.

CASE STUDIES

See how leading organizations across all industries rely on Loop to create world-class customer support.

See how OneBlade transformed its backlogged customer service center into a high-performance asset with Loop’s elite support team.

What our clients have to say

Call center services for Publisher businesses

We provide inbound and outbound call center services with highly trained, dedicated agents, through phone, email, live chat, and social media

  • World class customer service
  • Inbound phone sales
  • Outbound phone sales
  • Cross selling
  • Upselling
  • Premium, high priced publication sales
  • Early renewals and upgrades
  • Saving cancels and refunds
  • Outbound phone saves to customers who cancel via email or in the membership area
  • Outbound calls to save failed subscription autorenewals
  • Winback former customers and expires

Certifications

Our numbers

25%

Cross sells on inbound order calls minimum

25%

Cancels saved minimum

35%

Failed renewals recovered minimum

150%

Minimum ROI for sales services

1000%

Upfront monthly ROI record

50%

Savings using Loop

95%

Quality Assurance Score

8%

Average handle time on complex support calls

90%

Minimum inbound phone sales conversion rates

17%

Complex customer service emails per agent per hour

Why Loop?

As a full-service call center, we create high performance sales, customer service, technical support, and retention teams to handle everything you need — from inbound and outbound phone calls to email support to live chat. Our agents, processes, and technology are optimized to help you achieve your business goals.

How it works

It’s easy to get started. No long-term contract required. At our first meeting, we will discuss your needs/goals and offer a proposal with a customized plan of how to deliver high-performance call center support and results. Then, we will agree to a simple trial run using flexible terms and schedule a time to discuss your business and call center expectations.

After that, we will:

 

  • Immerse ourselves in your business and learn everything about your products/services, marketing, technology, website, business, and (if you already have it in place) your current call center.
  • Based on this information, we will build the call center service including end to end processes, sales strategies, knowledge base, and a Quality Assurance Program.
  • Train your call center team, focusing both on class learning and live practice sessions. (Hiring has been ongoing during the first two phases by our dedicated recruitment team.)

Finally, we will go live with the small-scale trial. Once the results and quality are proven, we will ramp up service to full scale to achieve your goals. But it doesn’t end there. We will continually work to expand areas of support and sales to help your business grow. We will also manage/improve your service over time and keep up to date on all changes.

Try us for 90 days and see real tangible results before you make your decision

Talk to an expert!

Thinking about outsourcing? Send in this form and we’ll set up a call right away.

111 Paseo de Roxas Ave Makati,
Metro Manila,
1229 Philippines

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FREQUENTLY ASKED QUESTIONS

Why should I outsource my customer service?

To have a successful business, responsibilities must be delegated to the people who can perform the task best. We have decades of experience in customer support. We have knowledgeable, experienced agents who will provide your customers with world class service. That way, you don’t have to worry about that part of the business and can focus on the parts that do need your attention.

There is no single price point because each business has different needs, that is why our services are customized for each company. But our clients can expect superior quality at a very affordable price — with lots of room for scaling up or down. Contact us for a personalized proposal

Not at all. We work with companies of all sizes, across multiple industries. Even small businesses just starting out that hire an agent or two may increase to needing 10, 20, 50, 100 (or more) agents. Our goal is to grow your company exponentially through our world class customer treatment, sales, retention, and renewal services.

We will work with you to understand your needs and goals, then develop a plan to meet those objectives. We will first conduct small-scale test runs so you have an opportunity to see our agents and services in action. If you are dissatisfied with our performance at any time, you can cancel. But we think that is unlikely: our clients often reach their ROI upfront because we constantly monitor and improve our services so that your company reaches its goals faster.

We understand the value of loyal customers who return again and again to purchase your products/services. That is why we do everything in our power to grow your customer base, keep your current customers happy, and convince cancellations to stay on board.