When a company adopts the motto “go big or go home” things start to get exciting. But to achieve that goal, management teams have some tough decisions to make. But those decisions all come down to one main focus: how to skyrocket profits whilst reducing or maintaining spending.
One of the best ways to achieve that focus is through BPO (business process
outsourcing). And by outsourcing your lead generation process you can boost your
company’s bottom line in more ways than you thought possible.
By partnering with a reputable communication provider, such as Loop, you’ll
acquire the expertise of their lead generation processes without the financial
investment needed to extend your own in-house operations.
But let’s show you the benefits of business process outsourcing your lead
generation to maximize your sales.
10 Benefits of Outsourcing Your Lead Generation Process
1. Maximize Growth
Lead generation is all about maximizing your sales. Your sales team might be
ace but they need leads to sell to. If your sales operatives have a finite
number of leads or if the same team are also juggling lead generation then your
company could do better.
BPO your lead generation can funnel a higher volume of potential customers to
your sales team to work their magic on. And by outsourcing your lead generation
you are still growing your business without changing the size of your team or
your premises.
The growth in your sales, and therefore your profits, can help your company grow
in other areas. So, if you’re a business looking for horizontal expansion
without having to invest in the infrastructure to accommodate it, or you’re a
start-up with a global market in your sights, outsourcing your lead generation
is a great way to achieve it.
2. Reduce Costs
Reducing costs is always going to interest your board and your shareholders.
And there are a number of ways you can save by outsourcing your lead generation.
If you’re expanding your business or revising budgetary decisions, you can
outsource your lead generation without having to expand your existing team. And
you can save workforce payroll spending by choosing different types of BPO for
lead generation.
Onshore or domestic outsourcing can reduce your salary expenditure depending on
your company’s payroll policies or government workforce legislation. And by
outsourcing, your company would no longer be responsible for the salary,
insurance, medical cover, pension, or any other expense related to in-house
operatives.
By choosing offshore outsourcing for your lead generation process with respected
companies such as Loop, you could significantly reduce your company's spend.
Other countries have different expectations and government legislation regarding
pay and the workforce. This doesn’t mean overseas workforces are exploited, but
their region's cost of living, support networks, and other factors may result in
a cheaper deal than you might pay for the same service from a domestic
communications partner.
3. Smart Restructure
Your business may have built a brilliant team but because of pivots your
business may have made or simply through business growth, your workers are
juggling tasks or processes they are over-qualified for. It’s a real waste of
resources.
If you BPO your lead generation process you could redeploy your workforce in
areas of the business that would benefit from their undivided attention. By
outsourcing your lead generation to Loop you’ll potentially be freeing up the
time used by higher-paid operatives to do work suited to their paygrade, such as
refocusing on core business functions.
4. Expert Partners
Expertise takes training and time. But your company may lack both for lead
generation. There’s a solution – if you look outside your business for both. By
partnering with an expert in lead generation you’ll feel the increase in sales
almost instantly. Why save money recruiting and training a workforce to do
something professional communications services already provide?
Here at Loop, we’ve invested in getting the best operatives to streamline your
sales funnels and we have the stats to prove their effectiveness. We’ve already
got a track record that could take your company years to create. So, by
outsourcing your lead generation to Loop, our expertise is shown in your
results.
5. Security Systems
Growth requires upgrades in security requirements, especially for lead
generation that deals with sensitive information. Your company’s existing
security systems might need to be extended or they might be a little antiquated.
Investing in updated security measures for your hardware and software can be
costly. But it’s an expense that you can offload if you outsource any of your
comms but particularly your lead generation process.
Providing you partner with reputable companies that have transparent security
protocols, like we have a Loop, your businesses’ data will be protected from
breaches in security with no additional investment from you.
6. Build B2B and B2C Trust
Authenticity and trust are hard to achieve. So your business will want to
hold onto its hard-won reputation. Through BPO for lead generation, you can
increase that trust through the professionalism of trained specialists.
The success of your lead generation process will increase your trust in your
communications partner. They in turn will benefit from your continued business
relationship. And continued mutual support between company and partner can be a
great foundation for trust between businesses and customers.
Loop are lead generation process experts. And we can create a favorable first
impression that builds a reputation to be proud of – from the very first
contact. So whether your leads are B2B or B2C, we’ll initiate brand trust which
your sales team can sustain through the closing process.
7. Streamline Sales Communications
Your business might be the best in its field. But not all businesses can be
the best at everything. And as your company grows or changes you might find your
current lead generation is no longer fit for purpose.
By using BPO for your lead generation process your current workforce can work
faster or smarter at other points in your sales funnel. Not only this but by
partnering with a company that is already an expert in marketing communications,
they may have the skills your company needs to streamline your systems.
Loop has a failsafe six-stage lead generation process. So by outsourcing to us,
we’ll automatically be streamlining your lead generation process to help
maximize your company’s efficiency.
8. Adaptable Services
Your company might expand or change depending on your goals. You can use BPO
to your advantage at these points. Marketing and communications specialists
offer a range of services which can be added or dispensed with depending on your
company's needs.
With strong salesmanship, Loop can utilize a range of tactics to improve your
lead generation. But they also offer a host of other marketing and communication
services to help boost your company sales or streamline your comms. You can
adapt your partnership with us to accommodate the changing nature of your front
office operation requirements.
9. White Label Anonymity
Your company can use BPO anonymously. Most marketing and communication
services offer their skills under the umbrella branding of your company. And for
lead generation, it’s no different. Your outsourced partner’s operatives know
they are often the first point of contact for your business and first
impressions count.
At Loop, this aspect of our lead generation service is a point of pride. We use
dedicated agent teams that are handpicked for your business. They then undergo
at least a week of formal training dedicated to understanding your business and
its goals. We know that high quality requires dedicated and focused employees,
and that’s exactly what our operatives provide for you.
10. Maximize Inbound and Outbound Marketing
Businesses could be missing out on tons of potential leads because their
current lead generation process isn’t running efficiently. BPO for lead
generation will help your business to efficiently find, qualify, and turn those
potential leads into qualified leads and hand them over to your sales team.
Loop can handle outbound leads (leads that haven't contacted you or are
expecting you to contact them) and inbound leads (leads from your marketing,
whether that's inbound – phone, live chat, email, social media, SMS, LinkedIn
etc) with the same agents. This enables us to generate more leads and more
qualifications with maximum efficiency.
Outsource Your Lead Generation Process Today
To see sales rise and your lead generation processes streamlined, contact
Loop
today. We see it as our lead generation process mission to turn leads - whether
ice cold, lukewarm, warm, or hot, into qualified leads, and present them to you
on a silver platter.
And if that sounds too good to be true we have the stats to prove it. You can
expect an average 150% return on your investment with us. It’s down to our
finessed lead generation process that our customers also experience 90% inbound
conversions.
But don’t take our word for it. Our satisfied clients are happy to share their
feedback. Bob Jesson, of Solid State Optronics, says Loop were ‘instrumental in
transforming contact centers into profit centers by increasing bottom line
margins’. And Roger Michalski of Eagle Financial Publications says Loop brings
‘ideas and opportunities’ to them.
We’d hate to see all those potential leads pass your company by. Outsource your
led generation process to Loop – today!
