And Get Lots of Winbacks
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Recurring revenues are the heart and soul of every subscription business. And make no mistake: selling a subscription product demands a paradigm shift in the sales process. It has nothing to do with traditional sales yet I constantly see traditional call centers who miss the mark when selling subscriptions products and services. Remember that the profits are in the renewals.
The lion’s share of profits come from recurring revenues
Recurring revenues live and grow in the land of loyal customers
We initially sell for a lower price with an explicit agreement of continuity
Traditional call centers miss the mark when selling subscriptions
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