Recurring Revenues Live and Grow in the Land of Loyal Customers

Sell Leads a Trial They’ll Love, Not Cancel

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Take Away

Recurring revenues are the heart and soul of every subscription business. And make no mistake: selling a subscription product demands a paradigm shift in the sales process. It has nothing to do with traditional sales yet I constantly see traditional call centers who miss the mark when selling subscriptions products and services. Remember that the profits are in the renewals.

  • The lion’s share of profits come from recurring revenues

  • Recurring revenues live and grow in the land of loyal customers

  • We initially sell for a lower price with an explicit agreement of continuity

  • Traditional call centers miss the mark when selling subscriptions

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