The Moment a Subscription Sale is Made Your #1 Focus Must Be Customer Adoption
Getting Customers to Adopt Your Product or Service Into Their Life Will Change Everything About the Relationship They Have with Your Company
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Take Away
Get customers to become frequent, habitual, exuberant users who extract more than the value they expected. That will bring you higher profits thanks to recurring revenues from renewals, upsells,
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Strong customer adoption stops massive cancels, refunds, and failed renewals
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New customers rarely understand the new opportunity you offer
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Videos and “quick start guides” help – but you must do better
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Excellent adoption is the one sure road to growing recurring revenues
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